Joe Livernois Voted "Sexiest Columnist" 03/27/2002 SANTA LECHUGA (SLPL News) - Monterey Herald newspaper columnist Joe Livernois -- better known to Santa Lechuga Power League aficionados as Rube Furrow -- has been voted "Sexiest Columnist (from a Different Paper)" by Coast Weekly Newspaper. Click here to see what the Coast Weekly had to say about Livernois.